Link building is feared by people because it’s confusing at the best of times and you are often left perplexed.
The one thing you have to do is build a strategy to your approach. Yes, it is going to be confusing if you are putting things up and hoping they stick. It is never going to work that way, and you have to plan how you are going to approach the link building aspect of your site.
When you start to do this, the results will come, and the links will help your SEO campaign.
1) Use Guest Posts
The first thing you should be doing as a site owner is looking at others in your niche. You want to call out to them and see if they are ready to take content from you. This is going to be done with an exchange for a link on their site. You will be able to tap into their site’s power by doing this.
Why would they be ready to do this?
You are giving them free content, and that is important to site owners who want to spread their wings a bit and get things moving along on their site.
2) Don’t Ignore Blog Comments
You are often going to be told blog comments are not a good thing and that is the wrong attitude to have as a site owner. You have to be diligent, and this is going to be a useful part of your backlink profile too. You are going to need to take time with these blog comments and not spam them.
Even when you are leaving comments, you want to leave good ones that are useful.
Don’t spam and think you are going to be okay. You have to build quality and people are going to read what you are putting in these comments.
3) Build A Range Of Links
You have to learn to diversify with your approach as it is the only way you are going to rank. Too many people think they should only be going with one type of link and that is not true. You have to mix it up as much as you can as that is going to help you gain traction.
If you are not building a range of links, you are not setting yourself up for success, and that is a negative.
Take your time and diversify as much as you can because it will help a lot.
4) Authority Sites Hold Great Weight
Authority sites in related niches are an excellent idea because they are already ranking on Google or Bing. You are just going to tap in and see if you can get links on their site. There are a number of ways of doing this, and you have to exploit them.
It doesn’t have to be a guest post.
It can even be a simple link on their blog roll in exchange for a link on your site. Site owners are ready to do this with you. All you have to do is ask to see what their reaction is.
5) Learn To Use Social Media
Some too many people ignore this, and that is not going to help your link building. You want to spread your links through social media as people are going to become inclined to put it on their site or on their social media accounts too.
This is when you are going to go viral, and that is powerful. Going viral is perfect for business and link building which is the ideal combination.
6) Never Spam
This shouldn’t have to be said, but it is going to be mentioned here. You shouldn’t be spamming. Those links are not going to suffice and will get penalized. You have to build with time, and that is going to work out for you in the end. This patience you can show is going to come out in the long-term and help you out big time.
Your link building strategies are going to require a certain amount of patience as you see what is out there. It will take time, and you are going to see some downs along the way, but these strategies will push you over the top in the end as long as you are dedicated. Dont forget to take care of meta tags and description as well.
Learn to stay committed and keep chugging along with the links you are building. It will get to the point where you can rank well, and it is only going to get better from that stage. It will become simpler.