SEO Tips That All Small Businesses Should Know

If you run a small business it is important that you have a website and optimize it correctly. Completing SEO for your website can increase the number of visitors you have and increase the amount of business that you get. However, if you are new to SEO then you should consider these tips that every small business should know about.

Have A Google My Business Account

It is vital to your SEO strategy that you open a Google My Business account and get your information uploaded. The account is free and will enable you to appear in the results for local searches. People using general searches will also find your business easily because you will appear at the top of the results as part of the local businesses that meet the search criteria.

Of course, when setting up your My Business account you need to ensure that the information provided matches your website. You should also look at including some keywords in your description. Adding pictures will also make your results more attractive to users.

Have A Fast, Mobile Friendly Website

Loading speed is something that user and search engines take into account when looking at your website. For a faster speed visit SEO company in Naples Florida. If the site takes too long to load your visitors will close it and move to your competitors. The search engines also seem slow sites as providing poor user experience, and this can affect your rankings. There are some online webmaster tools that you can use to test the loading speed of your website.

The website also needs to be mobile-friendly and this is something that most website themes now offer. Getting a responsive theme is best because it will help your mobile SEO strategy. Search engines will often rank mobile-friendly websites higher for mobile searches because they offer a better user experience.

Use Keyword Research To Spot Gaps In The Market

When you complete your keyword research you need to look for the gaps in your market. Targeting the keywords that all your competitors are using will make it harder to stand out. However, if you target something that has lower search volumes, but is something that your competitors neglect then you will have a better chance of ranking.

There are a number of tools that you can use to try and find these gaps. Most keyword tools offer you search volumes for your primary keywords and any related keywords along with a competition rating. This will help you determine which keywords are being targeted by your competition and which are falling through the cracks.

Use The Google Search Console

A tool that a lot of small businesses neglect is the Google Search Console. This tool offers you insight into your website’s performance in Google searches and offers you errors that the search engine has located on the site. Fixing the errors flagged by the tool can help you rank and will ensure that other search engines improve your ranking as well. Not using this tool will make fixing your website very difficult as you will not know where to start.

Understand Your Online Audience

Your online audience will be different to your offline audience and you need to remember this for your sales consulting. You should start with looking at who your typical online customer will be and what they will be looking for from your business. Finding out where your online audience spends most of their time will also help you determine where you should focus your optimization efforts.

If you understand your audience you can target the content that they are looking for and the places where they spend their time online. You will also be able to rank better because you can determine what information is of value to the customer.

Always Be Genuine

When you complete SEO it is important that you are genuine and focused on your customers. A lot of small businesses make the mistake of trying to appease the search engines without thinking about the impact on the customer. The content on your website needs to focus on giving valuable information to the reader and not just getting the search engine to notice you.

If you are going to use social media accounts to generate back links you also need to be careful. A genuine account will work better than a nuisance one because you will engage with your audience better. Taking the time to contact your audience will also make them trust your brand more.

Have A Blog

A lot of small businesses have a single static page website which offers all the information that the customers need. While this may be ideal for your market, you need to have regular content uploads for the search engines to tell that your company is still active. The best way to do this is to have a business blog linked to the website. This blog can be updated with new posts, and this will tell the search engines that your website is still active.

The Best Link Building Strategies To Employ

Link building is feared by people because it’s confusing at the best of times and you are often left perplexed.

The one thing you have to do is build a strategy to your approach. Yes, it is going to be confusing if you are putting things up and hoping they stick. It is never going to work that way, and you have to plan how you are going to approach the link building aspect of your site.

When you start to do this, the results will come, and the links will help your SEO campaign.

1) Use Guest Posts

The first thing you should be doing as a site owner is looking at others in your niche. You want to call out to them and see if they are ready to take content from you. This is going to be done with an exchange for a link on their site. You will be able to tap into their site’s power by doing this.

Why would they be ready to do this?

You are giving them free content, and that is important to site owners who want to spread their wings a bit and get things moving along on their site.

2) Don’t Ignore Blog Comments

You are often going to be told blog comments are not a good thing and that is the wrong attitude to have as a site owner. You have to be diligent, and this is going to be a useful part of your backlink profile too. You are going to need to take time with these blog comments and not spam them.

Even when you are leaving comments, you want to leave good ones that are useful.

Don’t spam and think you are going to be okay. You have to build quality and people are going to read what you are putting in these comments.

3) Build A Range Of Links

You have to learn to diversify with your approach as it is the only way you are going to rank. Too many people think they should only be going with one type of link and that is not true. You have to mix it up as much as you can as that is going to help you gain traction.

If you are not building a range of links, you are not setting yourself up for success, and that is a negative.

Take your time and diversify as much as you can because it will help a lot.

4) Authority Sites Hold Great Weight

Authority sites in related niches are an excellent idea because they are already ranking on Google or Bing. You are just going to tap in and see if you can get links on their site. There are a number of ways of doing this, and you have to exploit them.

It doesn’t have to be a guest post.

It can even be a simple link on their blog roll in exchange for a link on your site. Site owners are ready to do this with you. All you have to do is ask to see what their reaction is.

5) Learn To Use Social Media

You have to put up links to your social media accounts because they are going to prop you up and keep your business going. Don’t ignore this when you are building a site’s SEO campaign.

Some too many people ignore this, and that is not going to help your link building. You want to spread your links through social media as people are going to become inclined to put it on their site or on their social media accounts too.

This is when you are going to go viral, and that is powerful. Going viral is perfect for business and link building which is the ideal combination.

6) Never Spam

This shouldn’t have to be said, but it is going to be mentioned here. You shouldn’t be spamming. Those links are not going to suffice and will get penalized. You have to build with time, and that is going to work out for you in the end. This patience you can show is going to come out in the long-term and help you out big time.

Your link building strategies are going to require a certain amount of patience as you see what is out there. It will take time, and you are going to see some downs along the way, but these strategies will push you over the top in the end as long as you are dedicated. Dont forget to take care of meta tags and description as well.

Learn to stay committed and keep chugging along with the links you are building. It will get to the point where you can rank well, and it is only going to get better from that stage. It will become simpler.

Tips To Write Effective Meta Tags

Meta tags play a very important role in search engine optimization. There is a lot of misinformation online regarding the effect of meta tags in the search engine results. In 2007, Google clarified for the first time that it does not take into account Meta tags for calculating the ranking of web pages. In 2009, it was further explained that Meta tags are not taken into account as a ranking factor.

However, it is important to mention here that while these tags are not necessary directly for rankings but these do affect the click through rate, and therefore, it is important for you to ensure the Meta tags are written correctly so that search engines interpret the data correctly and give your website high rankings in the search engine result pages.

While there are many different types of Meta tags, three types of Meta tags are of particular importance regarding search engine optimization. One of the most important Meta tags is the title tag. It is not only important for SEO purposes and link building but also for click through rates. Search engines also give importance to the title tag do as this text is shown in the results.

It is important to limit the title tag to around ten words, and less than 100 characters should be used for this tag. It is also important that the title tag is clear and descriptive. Ideally, it should succinctly describe the content of the web page in the search results. You should include the targeted key phrases or keywords in the title tag to generate higher click through rate.

It is important to keep in mind that merely mentioning the keyword in random order in the title tag is not enough. Therefore, ensure that the title tag is descriptive enough to tell the users as well as search engines the purpose of your website. As mentioned in the beginning, the importance of this tag has diminished in terms of SEO but it does affect the click through rate which in turn affects the search engine results.

In case the Meta description is not mentioned, a search engine such as Google pick up any snippet of text from the web page to describe the search results. Therefore, it is important to have a concise meta description describing the content of that page in less than 155 characters. Do not forget to include the most important keywords in the description. Meta description is the best place to use action words to generate interest and grab the attention of the user.

Another important Meta tag is the keyword meta tag as it allows you to mention important keywords regarding a particular web page. There was a time when Webmasters used to have stuff this meta tag with hundreds of keywords to achieve high rankings, but these days, it is seen as a sign of spam. Therefore, you should limit this meta tag to 5 to 10 keywords only.

Due to the misinformation regarding meta tags, a lot of Webmasters make some common mistake while implementing meta tags for their websites. Here is a list of some of the common mistakes you should avoid while writing the meta tags.

First and foremost, it is important for you to make sure that the meta tags are correctly read by the search engines. Therefore, the meta tags should always be placed in the head section of web page. There are a number of tools available online that can help you check the Meta tags. Also, ensure there is no keyword stuffing as it does not affect search engine rankings but if you keyword stuff meta tags, it may be seen as a sign of spam by the search engines.

One of the most common misconceptions when it comes to keyword inclusion in a web page is that keyword stuffing is good for search engine optimization. However, keyword stuffing is seen as a sign of spam and therefore, you should avoid it as much as possible. Try to make descriptive and useful meta description for every page in order to generate user interest.

One of the biggest mistakes made by many Webmasters is that they tend to use same meta tags for all the pages of a website. However, this does more harm than good. Therefore, it is recommended to use unique meta tags for each web page of your website. You can write a simple script to generate unique meta tags for each web page of your website. In case you use WordPress, there are plugins to generate unique meta tags for each post or page.

You should never use irrelevant meta tags to deceive the search engines or the visitors. It will not only affect your click through rate, but it will also be in bad taste when it comes to user experience. Keep in mind that user experience plays an increasingly important role in rankings and therefore, you should do your best to improve the user experience.

Overall, it is important for you to use the right meta tags in the right quantity to generate interest and get high click through rate. These tags may not directly affect the rankings, but these do affect search rankings indirectly in the form of high click through rate.


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